Over the last 12+ years, I’ve had the pleasure of collaborating with a variety of brands to build memorable consumer experiences across every touchpoint, in a wide range of industries.
From B2B to B2C and startups to Fortune 100 and Inc 5000 companies, I’m well-versed in creating brand-consistent copy that keeps customers and clients feeling connected and eager for more.
Currently, I work as a Digital Copywriter for Converse.
I don’t like to brag…
But my clients & co-workers do.
-
"JoAnna is an extremely talented and creative writer."
Not only did she save me from hours of work, but as a new start up brand, we needed someone who could create content that was fun, catchy and easy to read. I loved her work so much that I ended up asking her to provide copy for most of our website. I know she spent hours of research to understand our brand and what we are about. JoAnna exceeded our expectation in every way. I will definitely use her again!
Christine Moghadam
Corc Yoga -
“JoAnna's chops as a copywriter are a rare and beautiful thing."
I'm always happy to recommend her to my clients. Not only is her writing full of style and swagger, it's also got heart and soul, AND she knows about writing to convert.
★★★★★
Tarzan Kay
Tarzan Kay Global -
"We love JoAnna!"
Her writing is witty and engaging, plus she's quick and easy to work with. She turned 20 pages of (vague) bullet points into 32 fabulous emails, in about two weeks = mind blown! Working with her is a no brainer.
Alison Haag
Teachable -
"JoAnna just GETS it."
I am SO beyond grateful that I found JoAnna to write my entire sales page (and some FB Ad copy!) for me. Not only did she create messaging that spoke to my avatar’s struggles, she scoured a variety of resources to truly understand who she was speaking to.
With simply hoping to get some emotion into my sales page, I was presented with JoAnna’s writing that not only had emotion… it made me want to buy my own product!!! Seriously.
She understands how to write copy AND how to market AND how to seamlessly work together to deliver copy that replaces my robot writing with real human writing tailored exactly to my demographic.
Jasmine Shea
Your Dinner Is Planned -
"JoAnna was an incredible asset to GigSalad over the 2+ years she was on our Marketing team."
During her time with us, she was asked to fill a variety of roles. Doing everything from managing our social media and blog efforts to creating and designing content for our site. She also played a big role in the planning, designing, and executing multiple sales campaigns and developing our digital marketing strategy. JoAnna was always great about jumping into whatever task was needed from her, which made her very valuable for a smaller, growing company like ours.
JoAnna is an incredibly hard worker with a passion for learning and creating that is evident in everything she does. Her attention to detail and desire for perfection makes her an extraordinary designer, writer, & editor.Heather Roonan
GigSalad -
"JoAnna is magic - plain and simple."
She took one conversation and captured my voice and style perfectly. But, she also managed to add in personality that I just couldn't get into my own copy no matter how hard I tried (and I'm a writer!). She worked quickly, without fluff, and I ended up with copy I love with barely any back and forth. Do not wait - get her on board as soon as you can.
Amy Mitchell
Do What You Want -
"JoAnna is AMAZING."
I've worked with a lot of writers, and no one has even been close to the talent and professionalism this lady has in her pinky finger. I officially want her to write everything I publish from now on after only working together a few short weeks.
Kaye Putnam
Kaye Putnam Brand Strategy -
"JoAnna seemed to catch my vision before I even had it."
My business has largely been about serving others so when it came to writing my own content for myself, I had no idea where to start.
The content that JoAnna provided me nailed my voice exactly. My clients and family members were so impressed that it sounded 100% like me (but it was light years better than what I had tried coming up with on my own).
Not only was the work outstanding, but everything was delivered 100% on time. The entire process was a dream, I felt so supported and so understood.
I feel a million times better putting my business out there now because my website copy is a fantastic representation of my business and what I have to offer. As a result, my business is growing and the types of clients that I'm attracting are an amazing fit for all parties involved.
Katie Truman
KatieTruman.com -
"She did a fantastic job."
We hired JoAnna for the copywriting of our website as well as company descriptions on various social media platforms. She did a fantastic job. Really great at communicating. Will surely do business with her again soon!
Nan Hao
Guiker